Hankook Tire Debuts ‘2025 FIA World Rally Championship’ Brand Film

- Launching a brand film that captures the heartbeat of the season opener, WRC Rallye Monte Carlo, with exclusive rally footage and behind-the-scenes stories
- Showcasing the relentless passion, fearless spirit of challenge, and advanced rally tire technology that push the boundaries of motorsport
- Driving greater engagement with motorsports enthusiasts around the world through WRC campaigns as an Official Partner

Seoul, Korea, February 28, 2025 — Global leading tire company Hankook Tire & Technology (Hankook Tire) premiered its latest brand film, Race Beyond Limits, on February 28^th. The film captures the thrilling action of the 2025 FIA World Rally Championship (WRC)—one of the world’s premier motorsport events organized by the Fédération Internationale de l’Automobile (FIA)—where Hankook proudly serves as the exclusive supplier of high-performance rally tires.

Race Beyond Limits captures on-the-ground action from the 2025 WRC season opener, Rallye Monte Carlo. It showcases dynamic rally sequences, highlighting the dedication and hard work of the teams and crew members as they push for victory. It also underscores how the WRC brings global motorsports fans closer to the action. Notably, the film offers a glimpse into Hankook Tire’s cutting-edge technology, which delivers exceptional rally performance even in the most extreme conditions.

Rally cars fitted with Hankook’s Ventus Z215 tarmac rally tires and Winter i*cept SR20 snow rally tires, featured in the film, demonstrate the exceptional stability and performance of the tires as the teams navigate unpredictable terrains—from snow to dry and damp surfaces. These tires maintain precise control and high-speed stability under the most challenging and ever-changing conditions.

The film also brings behind-the-scenes moments to life, presenting the intense fervor of motorsports fans cheering at the rally and the sheer exhilaration of drivers celebrating victory. Beyond the action, Hankook’s premium branding elements are seamlessly integrated throughout the event, reinforcing its role as a key partner in fueling the success and growth of WRC.

The WRC brand film will be available to watch on Hankook’s official global website, social media channels, and television broadcasts, giving fans plenty of ways to dive into the excitement.

Kicking off with this brand film, Hankook Tire will roll out a series of engaging campaigns in collaboration with WRC. As an official partner, the company aims to share its top-tier technology and deep passion for motorsports with fans worldwide.

The WRC stands as one of the world’s top three motorsport championships organized by the FIA, alongside Formula 1, featuring rallying on a variety of extreme surfaces—from tarmac to gravel to snow—across iconic global locations. The championship will feature 14 rounds across 16 countries, spanning Europe, Africa, South America, and Asia. Following Rallye Monte Carlo and Rally Sweden, the competition will continue with Safari Rally Kenya in Naivasha from March 20 to 23.